Prelaunch Kit

Privacy Policy

Last updated: September 26, 2025

At PrelaunchKit, we are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your information. This Privacy Policy explains our practices regarding data collection and usage.

Information We Collect

Information You Provide Directly

We collect information you provide directly to us, such as when you create an account, subscribe to our service, or contact us for support.

Personal Information

  • Name and email address
  • Profile picture (if provided through authentication)
  • Payment information (processed securely through third-party providers)
  • Communication preferences
  • Project information and content you create

Account Information

  • Username and password (encrypted)
  • Account settings and preferences
  • Billing and subscription information

Information We Collect Automatically

Essential Information

We collect essential information necessary for our website to function properly, including:

  • Basic site analytics (page views, visit counts)
  • Authentication and security data
  • Technical information required for site functionality

Advanced Analytics (with your consent)

When you consent to advanced analytics, we collect:

  • User behavior insights and interactions
  • Session recordings and heatmaps
  • Performance monitoring data
  • Navigation patterns and user flows

Usage Information

  • How you interact with our service
  • Pages visited and features used
  • Device and browser information
  • IP address and general location
  • Time spent on pages and features

How We Use Your Information

We use the information we collect to:

Service Provision

  • Provide and maintain our service
  • Process transactions and send related information
  • Send technical notices and support messages
  • Respond to your comments and questions
  • Improve our service and develop new features

Essential Data Usage

Essential information is used for:

  • Website functionality and performance
  • Security and fraud prevention
  • Basic business operations
  • Site optimization

Advanced Analytics Usage

With your consent, advanced analytics data is used for:

  • Improving user experience
  • Product development and optimization
  • Marketing and advertising improvements
  • Site performance analysis

Microsoft Clarity Analytics

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.

What Microsoft Clarity collects:

  • Page views and navigation patterns
  • Click events and user interactions
  • Scroll behavior and mouse movements
  • Session recordings (with consent)
  • Performance metrics

What Microsoft Clarity does NOT collect:

  • Personal information or form data
  • Sensitive details or passwords
  • Credit card or payment information

For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • With your consent - When you explicitly agree to share your information
  • To comply with legal obligations - When required by law or legal process
  • To protect our rights and prevent fraud - To enforce our terms of service and protect against fraud
  • With service providers - With trusted third-party providers who assist in our operations (under strict confidentiality agreements)
  • Business transfers - In connection with any merger, sale, or transfer of assets

Third-Party Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

  • Payment processors (Stripe)
  • Email service providers (Resend)
  • Analytics providers (Microsoft Clarity)
  • Cloud storage providers
  • Customer support tools

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Cookie Policy

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They include:

  • Authentication cookies
  • Security cookies
  • Basic analytics cookies (page views, visit counts)

Optional Cookies

These cookies require your consent and include:

  • Advanced analytics cookies
  • Marketing and advertising cookies
  • Personalization cookies

You can manage your cookie preferences at any time through our cookie settings.

Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. Our cookie consent system allows you to control which types of cookies are used.

Data Protection

We implement appropriate security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

Security Measures

  • Encryption of data in transit and at rest
  • Regular security audits and updates
  • Access controls and authentication
  • Secure payment processing through third-party providers
  • Regular backups and disaster recovery procedures

Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:

  • Secure servers and databases
  • Regular security updates and patches
  • Employee training on data protection
  • Incident response procedures

Your Rights

You have the right to:

Data Access and Control

  • Access and update your personal information - View and modify your account information
  • Delete your account and associated data - Request complete deletion of your data
  • Opt out of certain communications - Unsubscribe from marketing emails
  • Request a copy of your data - Receive a copy of all data we have about you

Privacy Rights (GDPR/CCPA)

Depending on your location, you may have the following rights:

  • Access to your personal data
  • Correction of inaccurate data
  • Deletion of your data
  • Data portability
  • Objection to processing
  • Withdrawal of consent

How to Exercise Your Rights

To exercise any of these rights, please contact us at privacy@prelaunchkit.com. We will respond to your request within 30 days.

Data Retention

We retain your information only as long as necessary for the purposes outlined in this policy or as required by law.

Third-Party Services

We may use third-party services that have their own privacy policies:

  • Microsoft Clarity (analytics)
  • Authentication providers
  • Payment processors
  • Email services

Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last updated" date.

Notification of Changes

  • Minor changes - Posted on this page with updated date
  • Significant changes - Email notification to all users
  • Material changes - May require renewed consent

Your Continued Use

Your continued use of our service after any changes to this privacy policy constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Consent

By using our website, you consent to the collection and use of information as described in this Privacy Policy. You can withdraw your consent for optional cookies at any time through our cookie settings.